01 · INTRODUCTION
Latent Memories ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website latentmemories.space.
02 · INFORMATION WE COLLECT
Personal Information: When you use our contact form, we may collect your name, email address, and any message content you provide.
First Visit Record: To understand which of our pages lead to inquiries, your browser keeps a small record in its local storage of the first page you visited on our site, the website that referred you, and the date of that visit. It stays on your device until you submit our contact form; it is then sent with your message and noted with the inquiry in our analytics.
Analytics Data: We use Google Analytics 4 (GA4) to collect anonymous usage data about how visitors interact with our website. This includes:
- Pages visited and time spent on each page
- Traffic sources and referral information
- Device type, browser, and operating system
- Geographic location (country/city level)
- Engagement metrics such as scroll depth and clicks
Google collects this data using cookies and processes it as described in How Google uses information from sites or apps that use our services.
Session Recordings (Microsoft Clarity): We partner with Microsoft Clarity to understand how visitors use our website through behavioral metrics, heatmaps and session replay. Clarity records how you interact with our pages, such as clicks, scrolling, mouse movement and the pages you view, together with your device, browser and approximate location derived from your IP address. Anything you type into form fields, including our contact form, is masked and never sent to Microsoft. We use this information to find and fix usability problems and to improve our website. Recordings are kept for 30 days, or up to 9 months if we save one for review, and heatmap and click data for up to 9 months.
Site Events: Our analytics also note certain actions: submitting our contact form, and clicking or copying our email address. Google Analytics receives an event recording the action and the page, plus, for form submissions, the service you selected and the first page you visited on our site. Microsoft Clarity receives only the name of the action. The content of your message is never sent to either service.
Cookies: Google Analytics and Microsoft Clarity set first-party cookies on our domain (such as _ga, _clck and _clsk) that recognize your browser on later visits and connect your page views into one session. Microsoft also sets third-party cookies (such as MUID and CLID) that identify your browser across websites that use Microsoft services. These cookies hold pseudonymous identifiers, not your name or email address. Visitors from the European Economic Area, the United Kingdom and Switzerland are measured by Clarity without cookies.
Your Choices: You can delete or block cookies in your browser settings; our website works fully without them. To stop analytics collection altogether, block Microsoft Clarity and Google Analytics with your browser's tracking protection or a content blocker, or install Google's Analytics Opt-out Browser Add-on. The Microsoft Privacy Statement explains how to manage personalized advertising from Microsoft.
03 · HOW WE USE YOUR INFORMATION
- To respond to your inquiries and communication requests
- To improve our website and services
- To analyze usage patterns and trends
- To protect against unauthorized access and legal liability
04 · INFORMATION SHARING
We do not sell or trade your personal information. We may share information with trusted service providers who assist us in operating our website, conducting our business, or servicing you, provided those parties agree to keep this information confidential.
Microsoft Clarity works differently: Microsoft collects personal data about your visit directly from your browser and uses it as an independent controller under its own privacy statement, including to provide and improve Microsoft Advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
05 · DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
06 · YOUR RIGHTS
You have the right to access, correct, or delete your personal information. You may also opt out of receiving communications from us at any time. To exercise these rights, please contact us using the information provided below.
07 · GDPR RIGHTS (EUROPEAN USERS)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). These include:
- Right to Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your personal data
- Right to Restrict Processing: Request limitation of data processing
- Right to Data Portability: Request transfer of your data
- Right to Object: Object to processing of your personal data
08 · KVKK RIGHTS (TURKISH RESIDENTS)
If you are a resident of Turkey, you have certain data protection rights under the Personal Data Protection Law No. 6698 (KVKK). These include:
- Right to Information: Learn whether your personal data is being processed
- Right to Access: Request access to your processed personal data
- Right to Rectification: Request correction of incomplete or inaccurate data
- Right to Erasure: Request deletion or destruction of your personal data
- Right to Object: Object to processing of data through automated systems
- Right to Compensation: Request compensation for damages incurred
09 · CCPA RIGHTS (CALIFORNIA RESIDENTS)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:
- Right to Know: Request disclosure of personal information collected, used, or sold
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale of your personal information
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights
We do not sell personal information.
10 · THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
11 · CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12 · CONTACT US
If you have any questions about this Privacy Policy, please contact us at:
Latent Memories
Email: hello@latentmemories.space